Get to know us

Who We Are

Based in the vibrant city of Riyadh, we are a leading personalization services provider dedicated to helping organizations create meaningful, data-driven customer experiences across every touchpoint. Our team consists of highly trained consultants, strategists, data specialists, customer experience experts, and technology professionals with extensive experience in designing and implementing personalization programs for organizations of all sizes. By combining advanced analytics, customer insights, automation technologies, and industry best practices, we enable businesses to deliver the right message, to the right audience, at the right time.

Over the years, we have partnered with organizations across diverse sectors including banking, financial services, telecommunications, healthcare, retail, education, government, and digital commerce. Our clientele includes established enterprises, rapidly growing businesses, and ambitious organizations seeking to strengthen customer engagement, improve loyalty, and maximize the value of every customer interaction. Through a proven methodology and deep understanding of customer behavior, we help our clients transform fragmented customer journeys into highly relevant and personalized experiences that drive measurable business outcomes.

Our mission

Our mission is to empower organizations throughout the Kingdom and beyond to unlock the full potential of personalization. We believe that every customer deserves experiences tailored to their unique needs, preferences, and circumstances. By leveraging data responsibly, embracing innovation, and maintaining the highest standards of quality and professionalism, we help organizations build stronger relationships with their customers while achieving sustainable growth and competitive advantage.

Our vision

Our vision is to be the region's most trusted personalization partner and a driving force behind the future of customer engagement. As artificial intelligence, predictive analytics, and real-time decisioning continue to reshape the digital landscape, we envision a future where personalization evolves from a competitive advantage into a business necessity. We are committed to helping organizations navigate this transformation by delivering innovative solutions that create more relevant, intelligent, and human-centered experiences. Through continuous innovation and unwavering commitment to excellence, we aim to shape the next generation of personalized customer experiences across the Middle East and beyond.

Predict the future by creating it

At DecIntel Labs, we believe that personalization is not simply a technology initiative—it is a strategic capability that enables organizations to understand, anticipate, and serve their customers better. By combining expertise, innovation, and a customer-centric approach, we help businesses turn data into meaningful relationships and interactions into lasting value.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.